Mike Morgan "My Magic Offer" Teleseminar Announcement

To register and get free download:

http://www.davidgarfinkel.com/learn-offers

Reprinted from 7-25-08 WORLD COPYWRITING NEWSLETTER

[copywriting] when idiotic copy sells...

... like crazy!

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Only a few people in the world know the secret
behind the letter I wrote that made my client $40
million -- even though it was mailed to only a few
hundred prospects.

I'm talking about the Abacus Travel Management
letter I wrote nearly 20 years ago.

This letter is included with my Breakthrough
Copywriting course, so thousands of people have
already seen it.

But only a few people (until now) realize it
wasn't my brilliant copy (which, while good,
wasn't really all that brilliant)...

... no, it wasn't the copy that led to $40 million
in sales.

It was the OFFER.

The OFFER! It was simply irresistible. Once
people saw that offer, they knew they had to meet
with the team at Abacus.

And because Abacus had an even BETTER offer they
revealed during the meeting... an offer that was
also nearly irresistible... almost everyone who
met with them, bought.

Thus the huge financial windfall for Abacus.

In fact (and this is embarrassing), one of my
mentors told me that even if the copy I had
written had been IDIOTIC, the letter still would
have worked.

& & &

Yes, good offers are as rare as gold nuggets...
because most people don't know how to put them
together. It's truly the Master Marketer's Skill.

Yes, I know how to put them together.

But, as much as I hate to admit it, I've never
been as good at teaching people how to put
together an irresistible offer as I would like
to have been.

Then my former mentoring client "Million Dollar"
Mike Morgan came along and did the (seemingly)
impossible -- he figured out how to teach it.

http://www.davidgarfinkel.com/learn-offers/

His method for teaching offers is so good that my
friend, A-List Copywriter David Deutsch, calls
Mike Morgan "The Godfather of Copywriting."

(In case you didn't know, Marlon Brando, in the
movie "The Godfather," is deadly-famous for the
line "I'll make him an offer he can't refuse.")

Mike Morgan, in his own, much more friendly way,
knows how to make great offers. Maybe that's why
Internet Marketing Legend Mark Joyner has bought
up most of Mike's available copywriting time.

It's also why Mike wrote a sales letter for
affiliate marketing guru Ewan Chia -- a sales
letter that closed $1.2 million in sales in a few
days. (That's how he earned the nickname "Million
Dollar Mike.")

& & &

I'm telling you all this because just two days
ago, I talked Mike into doing a teleseminar for
the people on my list (you).

On the teleseminar, you'll learn how to create
what Mike calls "magic offers" -- the irrestible
propositions that make people practically beg to
buy from you!

The teleseminar is free for the first 200 people.

The catch is, because there's room only for 200
people on the phone bridge, and because this topic
is so hot, it's going to fill up FAST.

So right now, while it's on your mind, register
for the teleseminar and download the homework
(it's not hard, it won't take long, and what you
learn from the homework can start to make money
for you right away).

The teleseminar is next Wednesday, July 30, at 6
pm Pacific. You can register at:

http://www.davidgarfinkel.com/learn-offers/

See you on the call!

Cheers,

David Garfinkel
World Copywriting Institute